With our HubSpot connector, Equals is the fastest way to analyze any part of your sales funnel. To create a new HubSpot connection, head to the datasources tab from the Equals home screen. From there, you will either see a list of available datasources, if you're yet to add one, or else you can click "New Datasource" in the top right.

When you see the list of datasources, select "HubSpot", give your datasource a name that will be used throughout Equals, and then click "Connect to HubSpot" and follow the steps.

Once you've connected your HubSpot instance, you'll be able to build analyses and dashboards powered by live HubSpot data, straight from your Equals workbook.